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Kuroaxe

Presence

Bring the salon to wherever they are.

Kuroaxe designs augmented and virtual experiences as hospitality: try-ons, showrooms, activations, and games that extend a brand’s physical grace. Built with Codeaxes when the technology must be as considered as the idea.

Discuss AR / VR

The work, at length

How this discipline is practised here.

Presence is hospitality. A stone on a hand, a car in a volume of light, a room you can stand inside though you are a continent away. Kuroaxe designs AR and VR as extensions of the salon, not as a filter that expires with the news cycle.

Distribution is part of the brief. An experience nobody can find is unfinished. QR, retail, social, and the campaign that introduces the world are designed together. Codeaxes builds the engineering when the technology must be as considered as the idea.

We measure dwell, completion, share, and the commercial action named in the brief. Downloads are not a substitute for a booking, a waitlist, or a conversation with a specialist.

Who it is for

Brands whose object is the argument: jewellery, automotive, fragrance, hospitality, product, when flat media cannot carry the weight of being there.

What we will not do

We will not build a stunt that cannot travel past launch weekend. We will not recommend an app when WebAR would be more hospitable. We will not light a model with a default studio HDRI.

Problems we take

What this service quietly repairs.

  • Novelty that expires in a weekend

    We brief for reuse: a system, not a stunt that cannot travel.

  • 3D that looks like a render farm

    Materials, light, and proportion come from the brand, not a default studio HDRI.

  • Experiences nobody can find

    Distribution is part of the work: QR, social, retail, and the campaign that introduces it.

Capabilities

Delivered, not merely offered.

  • AR product experiences and try-on
  • Virtual showrooms and apartments
  • Interactive brand activations
  • Virtual events and walkthroughs
  • 3D product visualisation
  • AR filters and social effects
  • Retail and experiential programmes
  • Gamified campaigns with a point

Process

How the work proceeds.

  1. 01

    Occasion

    What should someone feel, hold, or understand that flat media cannot give?

  2. 02

    Space

    The world, the constraints of the device, the path through.

  3. 03

    Object

    Models, materials, interaction, and the brand’s light.

  4. 04

    Invite

    How the experience is discovered, shared, and remembered.

  5. 05

    Keep

    Analytics, iteration, and a second life after launch week.

Rooms and instruments

  • WebAR
  • Spark / Lens Studio
  • Unreal / Unity where the world needs it
  • USDZ / glTF pipelines
  • Codeaxes engineering

  • 41%

    Salon bookings from AR try-on (Vespera)

  • 4:12

    Median dwell in a virtual showroom

  • Retail

    Activation reused across three cities

Related plates

Plate 01 · Maison Lumen

A scent house, made inevitable

Lumen had prestige and silence. The brief was not awareness. It was to make the house felt in rooms that had forgotten it, without turning a fragrance into a lifestyle slogan. We built a season of film, editorial social, and a retail AR chapter that treated the bottle as an object of light, not a SKU.

Channels
Brand film · Editorial social · Retail AR
Return on paid media, first season
6.2×

Waitlists in four cities. Organic search for the house name overtook the hero SKU.

Plate 03 · Vespera

Try the light on

Vespera’s stones do not photograph like they behave on skin. We built an AR try-on and product film that borrowed the lighting of the salon, then connected the gesture to a specialist, not a cart. Bookings from the experience overtook walk-in introductions.

Channels
AR try-on · Product film · CRM journeys
Of salon bookings originated in AR
41%

Salon bookings from digital try-on outpaced walk-in introductions for the first time.

Questions

Asked, before the first meeting.

Is this only for fashion and jewellery?

No. Automotive, hospitality, and product houses use presence whenever the object is the argument.

Do we need an app?

Often not. WebAR and social effects reach further. We recommend an app only when the relationship deserves one.

Can you produce the 3D assets?

Yes, or we art-direct your existing visualisation partners to the house standard.

How do you measure success?

Dwell, completion, share, and the commercial action you named in the brief, not downloads alone.

Private enquiry

Begin with ar / vr.

A strategy session is enough to see whether the standard fits. Bring the constraint. We will bring a point of view.

Grow with Kuroaxe